Anne Noonan, Qld

Sandhan, NSW

It has been wonderful to work with Annette. She really knows what she is talking about as far as Marketing is concerned. more...

At last!  A Highly Effective Marketing Program
Exclusively For Trades People

"Tradie Marketing Secrets"
How to Increase Your Profits By Up to 90%

It's not hard when you know how!

If you'd like more customers and more profits in your trade business, then you've come to the right place.

Hello, I’m Annette Welsford from Commonsense Marketing. Every single one of us needs the valuable services that Tradies provide. But it's a very competitive world. If I need a plumber or an electrician, how do I know which one to choose? How do you stand out from your competition and be the one who gets the business, over and over again? I will help you market your business properly so you're the one that people ring first. This doesn't mean spending a lot of money on advertising. Quite the opposite. It means learning how to attract lots of clients and repeat business on a shoestring budget.
I'm married to a tradie, so I know what it's like. I've helped him build his business so he doesn't have to work long hours any more.
Remember, it's not the best Tradie who wins the business you know, it's the best marketer - every time.

Whether you've just finished your apprenticeship and are now ready to launch yourself on the world, or you've been in business for yourself for a while and want to grow your business, here's some tips to help you.

Watch this short video to discover
8 Powerful Steps for Increasing Your Trade Business
- then read on below for more tips.

STEP 1 - Be Different

If you try and be all things to all people - you'll end up a with a miniscule share of a large market, and your prospects won't be able to tell you apart from the next carpenter or plumber or mechanic. Differentiate yourself through specialisation. Specialise - cater to a specific market and Own that market.

1. You can target your marketing, so with less marketing effort you actually find more clients

2. You can charge more, as people expect to pay more for a specialist, and they’re not just comparing you on price.

3. You can work less hours without a cut in income, since your hourly rate goes up.

4. You keep your clients for longer, since your services are tailored exactly to suit them.

STEP 2 - Provide Overwhelming Value

It's important to divide your marketing process into two steps.

The first step is to give several compelling reasons why people need your help. Focus on the problems you will help them solve, the consequences of not taking action and the benefits they will receive from choosing you.

The second step is to provide overwhelming value so that making the decision to book your services is a "no brainer". Don't assume that they understand how much value you will give by skimming over the description of your services. I've seen so many websites and ads which simply say Qualified Electrician. This does not provide any indication of the value you will give. I would expect you to be qualified! What makes you different from all the other Qualified Electricians?

Instead, spell out the process and the benefits in great detail. Have a look at your competitors' offerings and add more to yours.

For very little cost you could add some worthwhile bonuses which they won't receive if they choose another Electrician. Now there's differentiation!

STEP 3 - Plan Your Growth

We've all heard about the "Law of Attraction". Simply "imagining your success" will not somehow magically make it happen. You do also need to have a plan in place. However the interesting thing is, that once you focus your efforts on implementing the Plan, you start to attract lots of opportunities.

This is an area of great personal interest, and one I've researched with lots of successful people. The one thing they all unanimously agree on is that you need to set SMART goals, and have a detailed action plan in place.

One of my business partners sets goals for everything she does. If she's presenting at a conference, she'll go through a very specific process which gives her a target figure of sales she'll make from stage. 22 times out of 25 she has achieved or exceeded her target. The couple of times she hasn't made many sales was when she did not follow the process and turned up - "hoping to make a few sales".

Being focused on a target sharpens your skills, your productivity and your effectiveness.

In any business there are infinite ways you can grow your business. There are so many strategies - you can get overwhelmed with them all and not know what to do first. The usual result of this is paralysis! You find yourself sticking with the familiar or chasing after more and more information which means you don't make decisions and nothing gets implemented. Sound familiar?

STEP 4 - Organise a Steady Stream of Leads From a Variety of Sources

Building a profitable business purely on referral is no longer relevant or achievable in todays marketplace.

It's a numbers game. You need to understand the maths, then make it work for you. So, if out of 12 enquiries you usually get 2 jobs, then to have at least one job every day, you need 25 enquiries a week.

To receive 25 enquiries per week you need to have several lead generation activities in place. These could be things like

• Articles in the press - offline and online
• Advertisements in selected magazines or local newspapers
• Joint Venture promotions to other people's customer lists
• Referrals from complimentary but non-competitive businesses
• Referrals from customers
• Name capture facility from your website or blog or both
• Directory listings - online and offline
• Leads from networking events and tradeshows
• Social Media - blogs, social sites, twitter, forums etc

STEP 5 - Build a Relationship With a Good Follow Up System

Did you know that the average person needs to be contacted 7 times before they'll purchase? Of course this will differ from person to person and will depend on what they're purchasing. But the point remains that we all like to be made to feel special. I don't mean harassed. I mean reassured, have our questions answered, have the risk reduced.

If you don't follow up an enquiry promptly, you've probably lost that sale. If you just give a price and don't follow up again, you've probably lost that sale.

People buy from people they like, so build a relationship. Gain trust.

Make sure you have a good system for recording enquiries, conversations and scheduling follow up calls, emails or mailings. Better still automate it, so you know it's going to happen.

STEP 6 - Build Long Term Client Loyalty

Ensure you deliver a fantastic client experience which delights them and leaves them wanting more. This will do two things for you:

1. Earn a referral. Your clients will tell their friends and colleagues, particularly if you encourage them to do so with a structured client referral program. But you must EARN the referral first.

2. Provide you with the opportunity to deliver more products and services. They may be your products and services, they may be someone elses.

The relationship doesn't end with your first job. It should be the beginning. But you must stay in touch and continue to provide overwhelming value.

STEP 7 - Build a Motivated Team to Support Your Growth

If your team's not happy, your profits will slump. Internal marketing is just as important as external marketing.

Keeping your team motivated, skilled and empowered is the key to ensuring they delight your clients. If your clients are happy, they'll return and they'll tell their mates.

STEP 8 - Tweak your business by 10% for a 90% profit increase

There's only 8 things you need to improve by 10% to achieve a 90% increase in profits. The unique Commonsense Marketing Profit Calculator is a fantastic tool which shows you exactly how to do this. It's so simple you'll be kicking yourself for not trying it before.

How To Grow Your Business Quickly

Once you understand what to do - your business will take off!

But the answer is NOT to pay someone to do it all for you. That's a waste of your money, and something you probably can't afford right now.

It’s taken me many years and thousands of dollars to acquire the depth of marketing knowledge I have today.  Don’t worry I’m not going to bore you with everything I’ve ever learned.  Much of it is irrelevant for Small Business.

What I will do is share the most critical information for helping tradies to market their business in a commonsense way that achieves results.

You’ll learn step by step everything you need to know to be in charge of your business growth.

I'm helping so many small business owners at present

	10 ideas you can implement now to stimulate business when everyone is tightening their wallets
	How to differentiate yourself from every other tradie in the marketplace
	How to plan and prioritise your marketing so you do the most effective things first
	How to write fantastic copy for your ads, website (and every other piece of promotional material) which attracts attention and gets results
	How to get free publicity in the media
	How to generate an ongoing income from your past clients
	How to get your clients to recommend you to all their friends
	Why you should have a web presence (small website) and how to do it cheaply and effectively
	How to drive streams of traffic to your website
	How to organise your website so it’s appealing, visitors stay longer and they take action
	How to find out who visits your website and what interests them (and doesn’t interest them)
	How to make money from your website
	How to find low cost expert resources to help you get it all happening
	How to "systemise" it all so your business keeps running smoothly, even when you're not around.

It’s all delivered in our exclusive
Tradie Marketing Secrets
Program

I’m really excited about the program. It’s a step by step marketing coaching program, designed to help you to grow a sustainable business – despite the current “economic crisis”. 

You learn what to do, and how to do it, or how to get help to do it.

How do you Know if the Program is Right for You?

Take this quick test

Q1: Has your business growth and profits declined as people tighten their money belts and worry about their jobs?

Q2: Do you wish you had a better way of promoting your services so that your prospects could see how much they really need you, particularly in the current financial climate?

Q3. Do you wish you knew more about marketing so that you could confidently try a number of different strategies and achieve far better results?

Q4.  Do you wish you had someone to talk to and help you plan and execute your marketing?

Q5: Would you like to know how to generate repeat business so you don't have to constantly chase new business?

If you answered YES to any of these questions, then you’ll be delighted with our Tradie Marketing Secrets program. 

Once you understand and conquer the marketing, everything else will flow and you'll wonder just where the money has been hiding all these years.

Who is Tradie Marketing Secrets Suitable for?

• Anyone who is currently operating their own trade business - plumbers, electrical contractors, gardeners, tilers, carpet layers, tree loppers, landscapers, painters, brickies, builders, handymen . . .

• Anyone who is just starting out and wants to set up the marketing properly from the outset to ensure the business takes off

What Sort of Skills or Prior Experience Will You Need?

• You don’t need to have completed any marketing courses.
• You don’t need to be an IT expert. 
• All you need is a desire to grow your business and a willingness to learn new concepts and techniques. 

A word of warning though: some of the strategies and techniques we share may put you outside of your comfort zone because they’ll be quite new to you. Don’t worry, this is good. 
Remember you will never achieve a different result if you keep doing the same old thing. We’ll show you how to overcome any doubts or fears and welcome and implement new ideas. 

What You Need To Do Now

Click on the button below to find out full details of the program. 

You’ll discover:

• What’s covered
• How it’s delivered
• What’s expected of you
• Your “Tradie Secrets” bonuses
• How small your investment is  

I know you’re going to be very pleasantly surprised!

I look forward to helping you to grow and prosper in the current Economic "Crisis"

Your success mentor

Annette Welsford

Get your FREE marketing training now - This is Gold!

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