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At last! A Highly Effective Marketing Program
Exclusively For Small Business Owners
"Small Business Marketing Secrets"
How to Sustain and Grow Your Business
Despite The Economic Melt Down
Are you worried how you are going to maintain and grow your business
during the current financial environment?
You may already be experiencing a downturn and starting to get worried about the future of your business.
Hello, I’m Annette Welsford
from Commonsense Marketing.
I'd like to help you market your business properly so you're the one that people ring first. This doesn't mean spending a lot of money on advertising. Quite the opposite. It means learning how to attract lots of clients and repeat business on a shoestring budget.
It's not the best operator who wins the business you know, it's the best marketer - every time.
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One of the first things which many Business Owners do when things are tight is to reduce marketing expenditure. This is both a good thing and a bad thing to do.
Sounds contradictory? Read on and I’ll explain what I mean . . .
Why You Should Reduce Your Marketing
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Most small businesses spend marketing money on activities which achieve very little. Advertising which is poorly crafted, not targeted properly and unmeasurable. It’s justified as “building my brand”. “Getting my name out there.” Promotional items, calendar ads, press ads, even Yellow Pages.
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If you can’t tell me to the dollar how much revenue each one of these activities brought you, then they’re a total waste of money. I urge you to save yourself a fortune and cancel these things immediately.
There are far more effective strategies you could be using.
Why You Should Increase Your Marketing
When times are tough, you need to work smarter to convince people to spend money with you.
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Marketing is the only business function which generates income. Everything else is a cost. This is the one function you DO NOT cut back on.
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When times are tough it makes sense to increase your marketing, but not the costs of marketing. You get smarter with your marketing strategies so they cost less and generate more.
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You need marketing strategies which get you noticed and make your prospects contact you and take action.
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You need strategies which are competitive, effective and totally measurable.
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You may also need to review your business model and find additional or alternative ways to generate income.
So What Do You Do to Implement Effective Marketing?
Hire an advertising agency? No. Too expensive and not a suitable strategy for small business owners. Advertising is only one component of the marketing mix and you don’t need to pay an agency to do this for you.
Hire a marketing consultant? Maybe. This too could be an expensive solution. You’ll pay for their time and you’ll pay a mark up to them on everything they order for you. You’ll need to find one who is skilled in a wide range of online and offline marketing strategies and understands your marketplace.
Hire a web designer? Maybe. They’re good at creating pretty websites that function. But be warned, they could try bamboozle you with recommendations for expensive add on services like SEO, Google Adwords, Search Engine Submissions, CMS sites etc.
Here’s the Answer to Becoming a Great Marketer. . .
Learn what to do yourself.
I don’t mean go to Uni and get a marketing degree. I don’t mean embark on months (even years) of study to learn how to put up your own website or design your own brochures.
I mean get some expert guidance so you can make informed decisions. Learn from a seasoned marketer with tons of small business experience.
Check out my credentials and years of marketing experience and success stories so you feel confident I know what I'm doing.
Then come back. I’ve lots more to tell you!
What I really want to do is teach you what I’ve learned and help you implement it. I want to equip you with the knowledge and skills you need to take full control of your marketing and business success.
How I Will Help You to Become a Great Marketer
It’s taken me many years and thousands of dollars to acquire the depth of marketing knowledge I have today. Don’t worry I’m not going to bore you with everything I’ve ever learned. Much of it is irrelevant for Small Business.
What I will do is share the most critical information.
You’ll learn step by step everything you need to know to be in charge of your business growth.
You’ll learn Small Business Marketing essentials like . . .
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10 ideas you can implement now to stimulate business when everyone is tightening their purse strings |
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How to differentiate yourself from every other Plumber / Accountant / Boutique / Hairdresser in the marketplace |
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How to plan and prioritise your marketing so you do the most effective things first |
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How to write fantastic copy for your ads, website (and every other piece of promotional material) which attracts attention and gets results |
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How to generate free publicity in the media |
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How to generate an ongoing income from your past clients |
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How to get your clients to recommend you to all their friends |
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Why you should have a web presence (small website) and how to do it cheaply and effectively |
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How to drive streams of traffic to your website |
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How to organise your website so it’s appealing, visitors stay longer and they take action |
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How to find out who visits your website and what interests them (and doesn’t interest them) |
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How to make money from your website |
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How to find low cost expert resources to help you get it all happening |
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How to "systemise" it all so your business keeps running smoothly, even when you're not around. |
It’s all delivered in our exclusive
Small Business Marketing Secrets
Program
I’m really excited about the program. It’s a step by step marketing coaching program, designed to help you to grow a sustainable business – despite the current “economic crisis”.
You learn what to do, and how to do it, or how to get help to do it.
How do you Know if the Program is Right for You?
Take this quick test
Q1: Are you worried that your business might drop off as people tighten their money belts and worry about their jobs?
Q2: Do you wish you had a better way of promoting your services so that your prospects could see how much they really need you, particularly in the current financial climate?
Q3. Do you wish you knew more about marketing so that you could employ a number of different strategies and achieve far better results?
Q4. Do you wish you had someone to talk to and help you plan and execute your marketing?
Q5: Would you like to know how to generate repeat business so you don't have to constantly chase new business?
If you answered YES to any of these questions, then you’ll be delighted with our Tradie Marketing Secrets program.
Once you understand and conquer the marketing, everything else will flow and you'll wonder just where the money has been hiding all these years.
Who is Small Business Marketing Secrets Suitable for?
What Sort of Skills or Prior Experience Will You Need?
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You don’t need to have completed any marketing courses.
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You don’t need to be an IT expert.
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All you need is a desire to grow your business and a willingness to learn new concepts and techniques.
A word of warning though: some of the strategies and techniques we share may put you outside of your comfort zone because they’ll be quite new to you. Don’t worry, this is good.
Remember you will never achieve a different result if you keep doing the same old thing. We’ll show you how to overcome any doubts or fears and welcome and implement new ideas.
What You Need To Do Now
Click on the button below to find out full details of the program.
You’ll discover:
- What’s covered
- How it’s delivered
- What’s expected of you
- Your “Small Business Secrets” bonuses
- How low your investment is
I know you’re going to be very pleasantly surprised!
I look forward to helping you to grow and prosper in the current Economic "Crisis"
Your success mentor
Annette Welsford
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