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What Our Clients Say

Anne Noonan, Qld

Sandhan
Sandhan, NSW

It has been wonderful to work with Annette. She really knows what she is talking about as far as Marketing is concerned. more...

John McKenna, ACT

Annette has the hands on experience to guide your business, either on line or off line, through the marketing and business mine field more...

"Discover How to Get More Leads,
Increase Your Sales and Turn Your Customers
Into Loyal Raving Fans"

If you're ready to supercharge your business growth - read on!

Hello, I’m Annette Welsford from Commonsense Marketing.

I've helped hundreds of small business owners to become expert marketers and supercharge their business growth, and I'd like to help you do the same!

Remember, no matter how good you are at what you do or how great your product is, it's irrelevant if no-one knows! In every industry it's the best marketer who wins all the business, not the best operator. Think about it - do McDonalds make great hamburgers? No! But they sure do market them well . . .

Three Essential Steps To Growing Your Business

1. Attract More Leads

How?

Firstly - analyse who your market really is. Is it everyone? No. You need to know their age group, their gender, where they live or work, what their interests are and - MOST IMPORTANTLY - what their problems and issues are. Once you know this, you're ready to create effective marketing. It seems obvious, but most business owners don't really know this. We'll show you how to profile your ideal customer and focus on attracting leads from this group.

Secondly - determine how best to reach your customers. Will it be through advertising, publicity, letterbox flyers, direct mail, your website, emails, promotions, events, referrals - or a combination of these? We'll show you how to shortlist the most effective strategies for your business and industry.

Thirdly - create marketing that works. Every single marketing piece you create needs to attract their attention, keep them interested, create desire for your product or service and incite them to take action. This is what we call the AIDA formula - Attention, Interest, Desire, Action. Sadly 90% of advertising I see in the press, in my inbox and in my letter box fails to do this. We'll show you step by step - how to create marketing that makes your phone ring and your inbox ping!

2. Get More Sales

How?

By differentiating your business from all your competitors. You want your prospects to choose you. We'll show you how to stand out - how to present a professional image and be the number one choice.

By reducing risk. Your prospects will only buy from you if they feel comfortable that you will solve their problems and won't rip them off. We'll show you how to build credibility and gain their trust.

By being an effective closer. Many small business owners don't ask for the sale. They just hope it will happen! We'll show you how to be an effective negotiator and closer so you end up with a win-win solution that satisfies your prospect and gives you a profitable return.

By generating repeat business. It costs five times more to get a new customer than to get repeat business from an existing customer. We'll you several strategies for ensuriing your existing customers purchase from you over and over again.

3. Improve Your Profits

How?

We've identified 8 simple strategies which are proven to increase profit by up to 90%. They're very easy to achieve and applicable to every type of business.

Here's three simple strategies from our list . . .

A. Reduce your marketing costs. We'll show you how to measure the effectiveness of your marketing so you can stop wasting money on activities which don't provide the best return on investment.

B. Manage Your Customers. Some clients cost us money. They demand a lot of attention, and often for little return. Others are "dream customers" who you wish you had more of. We'll show you how to classify your customers and reorganise your marketing and customer service activities to rid yourself of problem customers and improve your profitablity immediately.

C. Generate More Referrals. The best type of business is referred business. Your customers have done the "selling" for you and it has cost you nothing! But rather than wait and hope that this happens - we'll show you how to develop a system so that you receive a flood of referrals into your business - month after month.

Here’s the Answer to Becoming a Great Marketer. . .

Learn what to do yourself.

I don’t mean go to Uni and get a marketing degree. I don’t mean embark on months (even years) of study to learn how to put up your own website or design your own brochures.

I mean get some expert guidance so you can make informed decisions. Learn from a seasoned marketer with tons of small business experience.

Check out my credentials below and some of my success stories so you feel confident I know what I'm doing.

What I really want to do is teach you what I’ve learned and help you implement it. I want to equip you with the knowledge and skills you need to take full control of your marketing and business success.

How I Will Help You to Become a Great Marketer

It’s taken me many years and thousands of dollars to acquire the depth of marketing knowledge I have today. Don’t worry I’m not going to bore you with everything I’ve ever learned. Much of it is irrelevant for Small Business.

What I will do is share the most critical information.

You’ll learn step by step everything you need to know to be in charge of your business growth. You’ll learn Small Business Marketing essentials like . . .

	10 great strategies you can implement now to attract more leads into your business
	How to differentiate yourself from all your competitors so people ring you first
	How to write fantastic copy for your ads, website (and every other piece of promotional material) which attracts attention and gets results
	How to get free publicity in the media
	How to get your clients to recommend you to all their friends - over and over again
	How to reactivate past clients and get them buying from you more than ever
	Why you should have a website and how to make sure yours meets all the good website design criteria so it works hard for you
	How to ensure your website provides you with a steady supply of hot targeted leads
	How to drive streams of traffic to your website
	How to organise your website so it’s appealing, visitors stay longer and they take action
	How to find out who visits your website and what interests them (and doesn’t interest them)
	How to make money from your website
	How to find low cost expert resources to help you get it all happening
	How to "systemise" it all so your business keeps running smoothly, even when you're not around.

It’s all delivered in our exclusive
Small Business Marketing Secrets
Program

I’m really excited about the program. It’s a step by step marketing coaching program, designed to help you to grow a sustainable business – despite the current “economic crisis”.

You learn what to do, and how to do it.

How do you Know if the Program is Right for You?

Take this quick test

Q1: Do you wish you had a better way of promoting your services so that your prospects could see how much they really need you, particularly in the current financial climate?

Q2. Do you wish you knew more about offline and online marketing so that you could achieve far better results?

Q3. Do you wish you had an expert to help you plan and execute your marketing?

Q4: Would you like to know how to generate repeat business so you don't have to constantly chase new business?

If you answered YES to any of these questions, then you’ll be delighted with our Small Business Marketing Secrets program.

Once you understand and conquer the marketing, everything else will flow and you'll wonder just where the money has been hiding all these years.

Who is Small Business Marketing Secrets Suitable for?

Anyone who is currently operating their own small business
Anyone who is just starting out and wants to set up the marketing properly from the outset to ensure the business takes off

What Sort of Skills or Prior Experience Will You Need?

You don’t need to have completed any marketing courses.
You don’t need to be an IT expert.
All you need is a desire to grow your business and a willingness to take action

A word of warning though: some of the strategies and techniques we share may put you outside of your comfort zone because they’ll be quite new to you. Don’t worry, this is good.
Remember you will never achieve a different result if you keep doing the same old thing. We’ll show you how to overcome any doubts or fears and welcome and implement new ideas.