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At last! A Highly Effective Marketing Program
Exclusively For Image Consultants
"Image Consultant Marketing Secrets
How to Sustain and Grow Your Image Business
Despite The Economic Melt Down"
Are you worried how you are going to maintain and grow your Image Consulting business during the current financial environment? After all, having an image makeover is considered a luxury service, not an essential. You may already be experiencing a downturn and starting to get worried about the future of your business.
Hello, I’m Annette Welsford
from Commonsense Marketing. I believe Image Consultants provide a wonderful service helping others to make the most of themselves. I've seen the difference you make to people's lives, how you restore self confidence and bring out the best in people. I want to help you to succeed in your business so you can continue to enrich the lives of others.
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7 Steps to Image Consulting Business Success
Whether you've just finished your Image Consultant training and are now ready to launch yourself on the world, or you've been consulting for a while and want to grow your business, here's some tips to help you.
STEP 1 - Become a Specialist
If you try and be all things to all people - you'll end up a with a miniscule share of a large market, and your prospects won't be able to tell you apart from the next image consultant. If you develop into a "specialist", you'll be able to grab a large share of a niche. Specialising allows you to do a number of things:
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You can target your marketing, so with less marketing effort you actually find more clients
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You can charge more, as people expect to pay more for a specialist, and they’re not just comparing you on price.
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You can work less hours without a cut in income, since your hourly rate goes up.
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You keep your clients for longer, since your services are tailored exactly to suit them.
STEP 2 - Provide Overwhelming Value
With a non-essential service such as image consulting it's important to divide your sales process into two steps.
The first step is to give several compelling reasons why people need your help. Focus on the problems you will help them solve, the benefits they will receive and the changes you'll help bring to their lives.
The second step is to provide overwhelming value so that making the decision to book your services is a "no brainer". Don't assume that they understand how much value you will give by skimming over the description of your services. I've seen so many websites and brochures which simply say "Personal Shopping Trip - $X". This does not provide any indication of the value you will give. Instead it appears to be an expensive way to go shopping!
Instead, spell out the process and the benefits in great detail. Have a look at your competitors' offerings and add more to yours.
For very little cost you could add some worthwhile bonuses which they won't receive if they choose another image consultant. Now there's differentiation!
STEP 3 - Plan Your Growth
We've all heard about the "Law of Attraction". Simply "imagining your success" will not somehow magically make it happen. You do also need to have a plan in place. However the interesting thing is, that once you focus your efforts on implementing the Plan, you start to attract lots of opportunities.
This is an area of great personal interest, and one I've researched with lots of successful people. The one thing they all unanimously agree on is that you need to set SMART goals, and have a detailed action plan in place.
One of my business partners sets goals for everything she does. If she's presenting at a conference, she'll go through a very specific process which gives her a target figure of sales she'll make from stage. 22 times out of 25 she has achieved or exceeded her target. The couple of times she hasn't made many sales was when she did not follow the process and turned up - "hoping to make a few sales".
Being focused on a target sharpens your skills, your productivity and your effectiveness.
In any business there are infinite ways you can grow your business. There are so many strategies - you can get overwhelmed with them all and not know what to do first. The usual result of this is paralysis! You find yourself sticking with the familiar or chasing after more and more information which means you don't make decisions and nothing gets implemented. Sound familiar?
STEP 4 - Organise a Steady Stream of Leads From a Variety of Sources
Building a profitable image business purely on referral is no longer relevant or achievable in todays marketplace.
It's a numbers game. You need to understand the maths, then make it work for you. So, if out of 10 enquiries you usually get 2 bookings, then to achieve 6 consultations a week you need 30 enquiries.
To receive 30 enquiries per week you need to have several lead generation activities in place. These could be things like
- Articles in the press - offline and online
- Advertisements in selected magazines or local newspapers
- Joint Venture promotions to other people's customer lists
- Referrals from complimentary but non-competitive businesses
- Name capture facility from your website or blog or both
- Directory listings - online and offline
- Public speaking at networking events, tradeshows, conferences
- Social Media - blogs, social sites, twitter, forums etc
STEP 5 - Build a Relationship With a Good Follow Up System
Did you know that the average person needs to be contacted 7 times before they'll purchase? Of course this will differ from person to person and will depend on what they're purchasing. But the poit remains that we all like to be made to feel special. I don't mean harassed. I mean reassured, have our questions answered, have the risk reduced.
If you don't follow up an enquiry promptly, you've probably lost that sale. If you just give a price and don't follow up again, you've probably lost that sale.
People buy from people they like, so build a relationship. Gain trust.
Make sure you have a good system for recording enquiries, conversations and scheduling follow up calls, emails or mailings. Better still automate it, so you know it's going to happen.
STEP 6 - Build Long Term Client Loyalty
Ensure you deliver a fantastic client experience which delights them and leaves them wanting more. This will do two things for you:
1. Earn a referral. Your clients will tell their friends and colleagues, particularly if you encourage them to do so with a structured client referral program. But you must EARN the referral first.
2. Provide you with the opportunity to deliver more products and services. They may be your products and services, they may be someone elses.
The relationship doesn't end with your first consultation. It should be the beginning. But you must stay in touch and continue to provide overwhelming value.
STEP 7 - Earn More With Passive Income Sources
There's only so many hours a week you can work. And who wants to work all of them? Exchanging hours for money means you are limiting your earning capacity, and stopping the flow of income when you're on holiday.
Smart operators have developed a range of products to sell to their loyal clients, and to people who aren't consulting clients but still want help.
Developing products is quite easy when you know how. There are also numerous affiliate products and services available for you to sell if you don't want to develop your own.
The Most Important Thing You Need to Do NOW
The world's most successful people all have one thing in common. They invest in themselves - by learning as much as they can and honing their skills
The single most important thing you can do to grow your business is to invest in your personal development.
I don’t mean go to Uni and get a marketing degree. I don’t mean embark on months (even years) of study to learn how to put up your own website or design your own brochures. I mean get some expert guidance so you can make informed decisions. Learn from a seasoned marketer with Image Business experience.
What I really want to do is teach you what I’ve learned and help you implement it. I want to equip you with the knowledge and skills you need to take full control of your marketing and business success.
It’s taken me many years and thousands of dollars to acquire the depth of marketing knowledge I have today. Don’t worry I’m not going to bore you with everything I’ve ever learned. Much of it is irrelevant for the Image Business.
What I will do is share the most critical information.
You’ll learn step by step everything you need to know to be in charge of your business growth.
You’ll learn Image Business essentials like . . . |
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AICI Recommendation |
Click on the thumbnail above to read the letter of recommendation I received from the president of the Association of Image Consultants International (AICI) after my presentation on Internet Marketing at the annual AICI Inside Style Conference about how my presentation was unanimously voted the most valuable at the conference. |
Join Marketing Secrets for Image Consultants
and here's the sort of help you'll receive
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10 ideas you can implement now to stimulate business when everyone is tightening their purse strings |
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How to differentiate yourself from every other Image Consultant in the marketplace |
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How to write fantastic copy for your ads, website (and every other piece of promotional material) which attracts attention and gets results |
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How to reorganise your website so it’s more appealing, visitors stay longer and they take action |
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How to find out who visits your website and what interests them (and doesn’t interest them) |
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How to make money from your website |
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How to drive streams of traffic to your website |
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How to generate free publicity in the media |
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How to generate an ongoing income from your past clients |
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How to run exciting and highly profitable workshops |
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How to plan and prioritise your marketing so you implement the most effective things first |
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How to get your clients to recommend you to all their friends |
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How to find low cost expert resources to help you get it all happening |
It’s all delivered in our exclusive
Image Consultant Marketing Secrets
Program
I’m really excited about the program. It’s a step by step marketing coaching program, designed to help you to grow a sustainable image consulting business – despite the current “economic crisis”.
You learn what to do, and how to do it, or how to get help to do it.
How do you Know if the Program is Right for You?
Take this quick test
Q1: Are you worried that your business might drop off as people tighten their money belts and worry about their jobs?
Q2: Do you wish you had a better way of promoting your services so that your prospects could see how much they really need you, particularly in the current financial climate?
Q3. Do you wish you knew more about marketing so that you could employ a number of different strategies and achieve far better results?
Q4. Do you wish you had someone to talk to and help you plan and execute your marketing?
Q5: Would you like to know how to build several sources of passive income from your image business so you don't have to rely solely on consultations?
If you answered YES to any of these questions, you need to enrol in the Image Consultant Marketing Secrets program.
Once you understand and conquer the marketing, everything else will flow and you'll wonder just where the money has been hiding all these years.
Who is Image Consultant Marketing Secrets Suitable for?
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Anyone who is currently operating an Image Consulting Business and wants to achieve better results
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Anyone who is just starting out and wants to set up the marketing properly from the outset to ensure the business takes off
What Sort of Skills or Prior Experience Will You Need?
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You don’t need to have completed any marketing courses.
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You don’t need to be an IT expert.
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All you need is a desire to grow your business and a willingness to learn new concepts and techniques.
A word of warning though: some of the strategies and techniques we share may put you outside of your comfort zone because they’ll be quite new to you. Don’t worry, this is good.
Remember you will never achieve a different result if you keep doing the same old thing. We’ll show you how to overcome any doubts or fears and welcome and implement new ideas.
What You Need To Do Now
Click on the button below to find out full details of the program.
You’ll discover:
- What’s covered
- How it’s delivered
- What’s expected of you
- Your “Image Secrets” bonuses
- How small your investment is
I know you’re going to be very pleasantly surprised!
I look forward to helping you to grow and prosper despite the current Economic Slow down.
Your success mentor
Annette Welsford
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